Put your event on their calendar, straight from your CRM.

People show up to what is on their calendar, and forget what is left in their inbox. CRM Calendar Invite is a native step in your CRM’s automations that sends every registrant a real calendar invitation, which their calendar shows in their own time zone. No exports, no separate app, nothing for your client to set up.

Send 50 free invitations

Works inside ActiveCampaign. The first 50 invitations are free.

Northwind invites you to sent

Q4 product briefing

Thu 22 Oct, 15:00

Set in Europe/Berlin, shown in each recipient’s own zone

Forty minutes on what shipped this quarter, then questions.

2,600 recipients northwind@crmcalendarinvite.com

One invitation, start to finish.

This is what each contact receives, and what happens when plans change: move the date and everyone invited gets the new time, cancel it and it comes off their calendars.

14 Oct 09:12

Left our sending domain in Northwind’s name.

How it gets more people to show up

On the calendar, not in the inboxAn invitation lands where people plan their day. An email with an add-to-calendar link waits for a click that often never comes.
In their own time zoneYou set the event once. Each person’s calendar shows it at their own local hour, so nobody is left converting it themselves.
Always the current timeMove the event and every calendar entry moves with it. Cancel it and it is withdrawn, instead of sitting there as a ghost.

A step in the automations you already run

There is no new tool to learn and no list to export. The invitation is one more step in your CRM’s automation builder, next to the emails, waits and tags you already use. Whoever reaches the step is invited.

Install it from the ActiveCampaign marketplace

TriggerRegisters for the Q4 briefing
CRM Calendar Invite Send a calendar invite Event: Q4 product briefing
WaitUntil 1 day before the event
EmailSend the reminder

An example automation. The highlighted step is the only new thing in it.

What your contacts get

A personal calendar invitation from the event’s host, addressed to them alone.

Northwind <northwind@crmcalendarinvite.com>

Invitation: Q4 product briefing

Thu 22 Oct 2026, 15:00 to 16:00 CEST13:00 UTC. Your calendar will show this in your own time zone.

Going?YesMaybeNo

Not on your calendar yet?

Add to GoogleAdd to OutlookDownload .ics

Stop receiving invitations from Northwind: unsubscribe

In their own time zone: Their calendar shows the event at their local hour. The email itself names the zone the event is set in, with UTC alongside, because we can’t know where each person reads it.
Added by itself where their calendar allows: Apple Calendar adds invitations automatically. Google and Outlook follow each person’s settings, and many people only let senders they know add events.
One tap where it doesn’t: The same email carries add-to-calendar buttons, so everyone has a working way in without a second message.
Their answer comes back to you: They accept or decline from their own calendar, and you see each answer.

Sent in your client’s name. Nothing for them to set up.

Built for agencies and teams who run events for someone else. Your client never logs in, never touches DNS and never installs anything.

You: Add the step to an automation and choose the event.
Your client: Nothing. No DNS records, no login, no app.
Their contacts: See your client’s name as the sender.
CRM Calendar Invite: Sends from a domain we authenticate and keep healthy, and watches every send.

Big sends, no gapsA send of 2,600 picks up where it left off if it is interrupted. Nobody is invited twice and nobody is quietly skipped.
Paused before it does damageA new account’s first send starts with a small batch. If bounces or complaints climb, sending stops until a person has looked at it, so one bad list cannot drag everyone’s deliverability down.
No shared guest listInvite 2,600 people from an ordinary calendar and every guest can usually see all the others. Here each person gets their own invitation, with only themselves on it.

Counted, not guessed

Every invitation is tracked per contact: sent, delivered, bounced with the reason, accepted, declined, added by link. The result goes back onto the contact in your CRM, so your next step can act on it: a plain email to whoever bounced, a reminder to whoever has not answered.

And when someone accepts from their calendar, you know the event is on it.

marta.k@arbor.io

Contact in ActiveCampaign

Invitation: Accepted
Event: Q4 product briefing
Sent: 14 Oct, 09:14
Delivered: 14 Oct, 09:14
Opened: 14 Oct, 11:40
Answered: 14 Oct, 11:48

An example send, counted to the row: 2,600 sent 2,541 delivered 47 bounced 611 accepted 318 added by link

Questions

Will the event appear on their calendar automatically?

That is what every invitation is built for. It goes out as a real calendar invitation, not an email with a link: from an authenticated domain, always from your organization’s same address, with the recipient as its only guest, in the exact format calendar apps look for when they add an event on their own.

The last word belongs to the recipient’s calendar. Some people, and some company workspaces, only let senders they already know add events. There the invitation arrives waiting for an accept, which takes one tap, and the same email carries add-to-calendar buttons as a backup.

Will everyone see the event in their own time zone?

On their calendar, yes. The invitation carries the event as one exact moment, and every calendar shows it in the time zone that calendar is set to, daylight saving included. The same goes for the add-to-calendar buttons.

Two limits, stated plainly. It follows the calendar’s setting, so someone travelling with their calendar still set to home sees home time. And the email text can’t know where it’s read, so it names the zone the event is set in, with UTC alongside.

Does my client need to set anything up?

No. Invitations go out from a domain we authenticate, with your client’s name as the sender. There are no DNS records, no login and nothing to install on their side.

What happens if the event moves or is cancelled?

Change the time and every invitation already sent is updated on the recipient’s calendar, in their own time zone. Cancel it and a cancellation goes out to everyone who was invited, so it comes off their calendars.

Which CRMs does it work with?

ActiveCampaign today, as a native automation step. More CRMs are on the way.

What does it cost?

Your first 50 invitations are free, or 10 while your ActiveCampaign account is still on a trial. After that you pay per invitation sent. Invitations that don’t fit your allowance wait instead of failing, and go out as soon as you add a plan.

What will I see after a send?

A line for every invitation, per event and per contact: sent, delivered to their mail provider, bounced with the reason, marked as spam, opened, and added through one of the add-to-calendar buttons. When people answer from their calendar you see whether they accepted, declined or said maybe, and an accept also tells you the event is on their calendar.

Anything that has not gone out is labelled for what it is: waiting on your plan limit, or skipped because the contact is not eligible in your CRM. None of it is mixed in with failures.

Put your next event on their calendar.

Send 50 free invitations

Works inside ActiveCampaign. The first 50 invitations are free.

Where it works today

CRM Calendar Invite installs from your CRM’s app marketplace and runs as a step inside its automations.

Install

Using another CRM? More are on the way.